Persuasive language and images can be used to create a convincing argument. In this task, you are to imagine that you are an advertising executive. Your manager has asked you to create an advertisement or ‘pitch’ which will successfully convince teenagers of one of the following:
Everyone should take a holiday to Antarctica
The school days and/or year should be longer
Parental restrictions should be on all social media until the age of 18
A topic of your choice, in consultation with your teacher
You are to create either a short advertising video or film a video of yourself presenting a pitch. You need to use your own device or phone to film footage. Edit your video using simple editing software such as iMovie, Window’s Movie Maker or simple online tools such as Kizoa or Clickchamp.
Students will need to complete a general outline for their work (attached), a script and submit this with their work.
In addition to the creative component, students are to produce a 600 word rationale that outlines the persuasive techniques (FAT HORSIE, ethos, pathos, logos etc) used in their video in order to create a convincing argument that persuades the audience to think, feel or do something. Students need to include in-text references and a bibliography using the Harvard style of referencing.
Note: your focus should be on developing your concept and written rationale, rather than on the filming process.
Remember, a rationale is not a reflection, but an analysis of your own work and therefore should not be in first person. A suggested scaffold of the rationale will be provided for you in class.
